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Something GOOD is Happening

Whether you’re communicating with donors and supporters, customers and clients, staff and stakeholders, the public and media, or business-to-business, GoodWords provides engaging, ethical and, importantly, effective communication and design solutions.

Our aim is to make something good happen for you.

Based on the understanding that everything seen, said, heard, written, read, or even thought about your organisation, cause, or service offering has a direct impact on your engagement, reputation and bottom line, GoodWords is committed to creating positive outcomes on every level.


In today’s busy, ever-evolving world, successful communication requires a
skilled combination of engaging words, strategic and consistent messaging and plans,
and complementary eye-catching creative visual design.

GoodWords conceives and produces all that we do for you in synergy – in the one, creative space, simultaneously, and with focussed intention – whether you’re using one, or a combination of our 
various services or consulting offerings. This ensures your communication and design needs seamlessly connect and communicate as one, streamlined and effective blend for optimum results.


  • Campaign Concepts/Strategy
  • Copywriting and Design
  • Donor Appeals
  • Gifts in Wills/Bequest Campaigns
  • Donor Communications and Engagement
  • Campaign Implementation and Management
  • Donor/Supporter Newsletters
  • Donor/Supporter Club Naming and Branding
  • Campaign Advertising
  • Acquisitions Campaigns
  • Organisational Communications
  • Organisational Branding
  • Donor/Supporter Events
  • Campaign Imagery and Photography


  • Communication Plans
  • Fundraising Strategies/Plans
  • Internal and External Communication
  • Crisis Management Audits and Plans
  • Organisational Communication Audits
    and Analysis
  • Public and Media Relations
  • Stakeholder Engagement
  • Marketing Strategies
  • Campaign-Specific Needs
  • Brand Naming and Development
  • Rebranding Campaigns
  • Presentations
  • Event Management


  • Fundraising Campaigns 
  • Corporate Brochures/Collateral
  • Corporate Messaging
  • Internal/Staff/Stakeholder Needs
  • Advertising Concepts and Creative
  • Newsletters and E-News
  • Direct Mail
  • Editorial and Advertorial
  • Magazine Editing
  • Annual Reports and Prospectuses
  • Website Content and Architecture
  • Scripting – Video/TV/Radio
  • Speechwriting

Graphic Design

  • Donor Appeals 
  • Gifts in Wills/Bequest Appeals
  • All Fundraising Collateral
  • Logo/Brand Creation and Development      
  • Rebranding Implementation
  • Corporate Stationery
  • Brochures and Flyers
  • Print Advertising
  • Newsletters and Publications
  • Book Cover Design
  • Annual Reports and Prospectuses
  • Signage and Banners
  • Illustration and Product Packaging 


GoodWords has collaborated with a diverse range of charities, not-for-profits, government, corporate and commercial clients on a variety of fundraising, communication and design projects since 2002. 
Click on the images below to see and read about some of our favourite work and client partnerings.


GoodWords has collaborated with clients across Australia and internationally,
including the USA, Canada, China and Europe. Our current and previous clients include:

Charity and Not-for-Profit

Anglicare Victoria, MS (Multiple Sclerosis), Legacy, Heart Research Institute (HRI), Ascham School Foundation, Sisters of Charity Outreach, Open Support, Sydney Children’s Hospital Randwick, Disability Services Australia,
St Vincent’s Clinic Foundation, Concord Repatriation Hospital, PCYC, ACT Cancer Council, Sydney University Veterinary Foundation, NSW Council for Reconciliation, Queensland Library Foundation, SIDS and Kids, Matthew Talbot Hostel (St Vincent de Paul Society), Environment Defender’s Office NSW (EDO), Sony Music Foundation for CANTeen, Visual Industries Suppliers Association, Austcare, Youthworks, The Hope Chest (USA and Canada). For many years, we’ve also worked collaboratively with highly-respected fundraising consultancy, Evelyn Mason & Associates.

Tourism, Retail, Sport, Leisure and Government

Sydney Opera House, Hamilton Island Enterprises, Gold Coast Tourism, Sydney Olympic Park Authority, Surfers Paradise Alliance, MLC Shopping Centre, Willoughby City Council, Gold Coast Titans, Chifley Plaza, Sydney Harbour Foreshore Authority (now Property NSW), Sydney Olympic Park Aquatic Centre.

Real Estate, Property and Construction

Page Kirkland Group (now Altus Page Kirkland), Structural Design Solutions, Corporate Environments, Opera Quays, Grosvenor Hickey Tindale, Bezzina: Jade Luxury Apartments, Orion Mechanical Services, Jones Lang LaSalle, Colliers, Mazu Alliance Limited, Corporate Environments, Grant Samuels Property

IT, Finance and Legal

ABN AMRO, First Class Brands Group, Simple Business Solutions, Insurance Choice, Platypus Macro Fund,
e-Funds, Porter Capital Management, Australian Small Scale Offerings Board (now Enable Funding), Vision Equity Living, Makinson and d’Apice, Marriott Foreman


The Southport School (TSS), Ascham School, UQ (University of Queensland), Childcare Business Services, Kids Academy

Media, Marketing and Entertainment

Toi Toi Films, Hanson Media Group, McDowall Creative, Event Planet, Focused Marketing Solutions, Sounds In Sync, Morgan Marketing, Quadrant

Consumer, Health and Lifestyle

ABBA: Let The Music Speak, Ansell Asia-Pacific, The 2012 Scenario, St Vincent’s Clinic, In-Motion Physiotherapy, Blossom Goodchild, anuyu, Fiona Norman Chiropractor, Simply Beautiful, Werner Branz Photography, Golden Age of Gaia


GoodWords is the highly-skilled, creative partnership between respected marketing and communications executive Stephen Cook and creative visual communications specialist 
Anthony Morrison. Together, our partners have diverse, hands-on experience across the wide mix of fundraising, marketing and communication methodologies and channels that provide the best uptake and traction for the charity, not-for-profit, corporate, commercial and public sectors.

With a focus on ethical principles and mutual respect – and a heart-based commitment to working smart and passionately for every client – GoodWords’ objective is for each working collaboration
to be an enjoyable and rewarding process –  resulting in truly engaging, ethical and effective communications and design solutions that bring optimum results.

Stephen Cook

Anthony Morrison


0414 683 689    P  P.O. Box 344  Ulladulla  NSW  2539