Legacy

Legacy has been there for the partners and the children of those Australian war veterans who gave their lives, or their health, serving  the Australian nation, since 1923.

When the organisation needed a brand refresh for its supporters club, the Legacy Torch Society, and some of its Gifts in Wills materials, Evelyn Mason & Associates commissioned GoodWords to undertake this  design project.

The aim was to enable Legacy to have a revitalised look – but one that did not alienate its current, generally older, supporter base – using a suite of new photography, updated colours, and reinvigorated layouts and creative design.

Importantly, as is the case with many design jobs, the project still needed to adhere to the official Legacy Style Guide.

GoodWords worked on a variety of materials including:

  • Re-designing the layout and feel of Legacy’s Gifts in Wills booklet, Help Legacy Keep the Promise
  • Creating new, updated stationery, including letterhead, and a variety of response mechanisms and forms using the Legacy branding and ‘Keeping the Promise’ slogan
  • Designing the layout of new letters for various uses
  • Designing a new complimentary Legacy Torch Society-themed bookmark that would be gifted to supporters
  • Creating special Legacy and Legacy Torch Society ‘postage paid’ stamps, featuring the new imagery, for a variety of uses.

Throughout the project, GoodWords worked closely with Evelyn Mason & Associates, end-to-end, to coordinate all client processes, including client sign-off, prior to preparing and supplying the final, print-ready files.

“Any business is only as good as the people it collaborates with. In my case, I have been collaborating with copywriter, Stephen Cook, from GoodWords since 2002. Stephen has been a steadfast and reliable member of my team for over 18 years and his graphic artist partner, Anthony Morrison, for the past 8 years. 

“As a small business working with the non-profits, I believe that the best ’employees’ are those who have their own business. The passion, dedication, skill and creativity Stephen and Anthony bring to their work is exceptional. 

“They are willing to accommodate the individual needs of each of my clients, as well as search for solutions to problems that many would discount; but which are perceived as major issues to some clients. In other words – they listen and accommodate the needs and aspirations of my clients.

“I will continue to work with both Stephen and Anthony and have no reservations in recommending them.”

Evelyn Mason – FFIA (CFRE 1998 – 2016)
Principal
Evelyn Mason & Associatesby

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