Communication and
Crisis Plans
Public Relations
Media Relations

GoodWords’ wide experience across all forms of communication and communication mediums allows us to see both the big and the small picture – and bring them together into one, cohesive vision.

To do so, we draw on our hands-on experience over many years in journalism, media and public relations and crisis and issues management.

We’ve done major audits and produced Crisis and Issues Management Plans for clients such as Hamilton island, and three-year Communications Plans for not-for-profits like Open Support.

To properly research and produce such major documented plans and responses, requires a complete understanding of the client, their needs, their risks, and their objectives.

It especially involves a high degree of honesty from the client; a willingness to expose their organisational quirks and sometimes secrets. Always, as expected, it demands complete confidentiality from our side.

Our aim with every communications or crisis plan we research and prepare, is that the client then has a written manual – or bible – for managing, handling and delivering on all its communication objectives, internally and externally. We include key messages and key timelines as well as strategic insights.

These then provide key staff with the resources they need to do more easily and reliably do their jobs.

Additionally, GoodWords provides a full range of Public Relations services, as well as the preparation of Media Releases for individual projects or ongoing consultancy situations.

Over the years, this has seen us work with a broad range of clients from leading financial institutions and major construction firms, to beauty clinics, real estate and property developers, documentary makers, authors, health care providers, sporting facilities, and a wide variety of leading charities.

“Stephen’s experience and copywriting during the group’s re-branding in 2004, and his subsequent assistance with our corporate media releases, was invaluable. GoodWords always delivers precisely what the brief requires – and more.”

Kerri Eckart
(former) Marketing Manager
Page Kirkland Group

Other Projects